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The ultimate one-on-one competition

By a player, for the Players

Basketball legend and Hall-of-Famer Tracy McGrady shares his love for the grit and grind of competition with basketball enthusiasts across the world. After making his mark on the game by defeating one defender after another, he knows firsthand how one-on-one is basketball’s essence. With his remarkable NBA career, featuring 7 All-Star selections, 7 All-NBA honors, and 2 scoring titles, McGrady embodies the power of intention, commitment, and presence. Now he is helping others find their power and enabling meaningful change through OBL.

On a mission

OBL’s mission is to inspire and create more opportunity and joy for athletes and fans through a new sports platform that fuses the best one-on-one basketball competition and storytelling with an authentic bond to community and culture.

With a belief

Opportunity, joy, and change all feed the soul of OBL. We are the realization of lifelong journeys and dreams…the desire to share, uplift, and celebrate…and the gift of inspiration, co-creation, and love for the game. We are all champions inside OBL and together we share much more than a moment.

Our partners

We’re partnered with some of the best brands in the business.

Showtime BasketballSlamPlaymakerHeart and Hustle Productions